About Us

Attitude Supply is a design company based in Milan, Italy. 

We develop travel-optimized everyday equipment: mainly bags, backpacks and accessories.

First of all, we travel: real life experience is the base for our products. 

From the first sketch to the last prototype, we strictly develop our products in house, in an expensive and time consuming process that  gives us the freedom to test every solution or material and go back to the design board every time we need to.

Our products are designed to be as clean, simple and adaptive as possible, carefully developed and finally crafted in Italy with meticulous attention to details, so you can pack smarter, move better and explore deeper.